La Segna Winery

2004
Fredericksburg, TX

La Segna Winery is a branding and architectural proposal for a 183-acre estate in Fredericksburg, TX.

It features, prime and top of the line soils, facilities, and technology that level up to any winery around the world, but a deliberate act of mannerism and shift of paradigm sets it apart in character. By simply curving the rigid and purely mechanical aspects of winemaking process into new cannon, new character is formed. Combine it with the right placement in the landscape for passive cooling, framing of the views, and swallowing of an existing historical homestead dating back to the 1800's. La Segna winery has truly a signature of its own.